Market Expansion Director

ABOUT THE ROLE

Source of Asia is organized by Operational Business Units (Sourcing & Supply Chain / Market Expansion / Corporate Services & HR Solutions / Digital), supported by cross-departments Business Units (Strategy / Business Transformation / Marketing & Communication / Business Development / Internal).

Reporting directly to our COO, also one of the Managing Partners of the company and member of the Board of Management, the Market Expansion Director will be one of the leaders at SoA and therefore the main link with other Business Units, both operational and supporting. As such, they will also take part in cross-departments task forces, projects and discussions.

This position is a strategic hire to strengthen and redefine the Market Expansion function at SoA. The Director will build a unified Business Unit organized around outcomes, strategizing, enabling, and sustaining Market Expansion in and/or out of ASEAN and South Korea. Work will be structured as projects, each owned end-to-end, from strategy to delivery, by teams assembled from internal and external resources as needed, rather than run along fixed divisional lines. This operating model is expected to drive business growth while defining the team's future leadership structure.

The Director will have direct ownership of the department’s P&L and will be primarily assessed on achieving the Business Unit’s internal and external objectives.

Above all, the role requires strong leadership to align internal and external resources around results, strategic thinking to design, execute, and adapt plans as conditions evolve, and a P&L-focused mindset with clear ownership of financial outcomes.

MAIN RESPONSIBILITIES

1.     Strategy

• Define and continuously adjust Market Expansion’s strategy across ASEAN and South Korea, translating SoA’s overall direction into a clear roadmap for the department.
• Design and evolve the Business Unit’s outcome-driven operating model, structuring work as end-to-end projects rather than fixed divisions.
• Anticipate market evolutions and adjust course of action accordingly.
• Make sound, well-informed commercial judgments and offers.
• Participate actively in Source of Asia’s development strategies, both to shape them and to help drive them forward.

2.     Leadership

• Lead a team by aligning and coordinating internal and external resources on a project-by-project basis rather than through a fixed hierarchy.
• Set ambitious, achievable goals and inspire the team(s) to reach them.
• Approach leadership with a coaching mindset, developing people and building the department’s future leaders.
• Be personally accountable for the Business Unit’s operations and results.
• Create the processes, ways of working, and environment that enable the team to thrive and deliver sustainable business outcomes.

3.     Business

• Own the department's P&L end-to-end—including revenue, cost, and profitability—with the objective of driving sustainable financial growth and long-term profitability.
• Ensure each project is delivered on time, on budget, and against the outcome it was designed to achieve.
• Build enduring relationships with clients and third parties across ASEAN and South Korea.
• Personally engage in critical projects, stepping in directly where needed to secure results.
• Identify areas for improvement and recommend corrective action.

4.     Collaborations

• Actively build and develop team spirit.
• Represent SoA’s brand & DNA in all collaborations.
• Use SoA’s network to gain & share knowledge.
• Create opportunities for cross-functional projects with other Business Units.
• Implement and follow continuous evaluation of external collaborations.
• Imagine new ideas with colleagues across the company and bring them to life.

5.     Excellence

• Expert in Market Analysis, Business Development, Distribution & Business Expansion.
• Demonstrate a high level of consulting and influencing skills.
• Deliver clear, consistent work using a variety of techniques.
• Bring innovation and creativity to the business, particularly in redesigning how the department operates.
• Actively create an environment for learning and evolution.
• Identify and raise opportunities to enhance processes and methodologies.
• Establish regular reporting on activity, KPIs and P&L to track the team’s achievements and correct course quickly.
• Engage with cross-functional teams to strengthen the department’s efficiency and contribute to the company’s advancement.

Education: International Business School’s master’s degree or equivalent.

Experience

• Significant experience (ideally 8+ years) in Market Expansion, Business Development or similar, including direct P&L ownership.
• Proven experience leading teams through change.
• Experience running projects end-to-end, from strategy to delivery, ideally in a matrixed or non-hierarchical setup.
• Experience collaborating with third parties at a strategic level (customers, suppliers, partners, etc.).
• Proven track record in business strategy and growth achievements, ideally including ASEAN and/or South Korea.

Required Skills

• Excellent communication, negotiation, and interpersonal abilities.
• Strong leadership: able to animate and align internal and external resources toward an outcome, without relying on a fixed hierarchy.
• Strategic mind: able to design a strategy, implement it, and adjust it as it goes.
• P&L-driven: comfortable-owning financial outcomes and being measured on them directly.
• Strong knowledge of ASEAN (and ideally South Korea) Business Expansion practices.
• Ability to design and implement strategies while making well-informed decisions.
• Goal-driven mindset, capable of managing multiple projects and priorities simultaneously.
• Resilient and decisive under pressure, particularly in a turnaround context.
• Fair and benevolent mind, contributing to collective success.

Business trip: Vietnam, South-East Asia, South Korea, and potentially worldwide.

Languages: English speaking. Vietnamese and/or French are a plus.

Additional criteria: We are seeking strong motivation and a long-term commitment for this key position.

• We champion your growth, offering pathways to advance your career and celebrating your milestones along the way.
• Our benefits package is designed to support your well-being, ensuring you feel valued and part of a team that's always moving forward.
• Our consultancy transcends boundaries, tailored to meet the unique needs of each client, ensuring that your work is always fresh and impactful.
• With us, every day is a new chapter of discovery. Our agile approach to business means you'll enjoy a rich variety of missions, constantly expanding your horizons.
• We are a multicultural company located in Thao Dien, offering breathtaking views of Landmark 81 that inspire creativity and innovation.