Marketing Executive
About Source Of Asia
Main Responsibilities
THE ROLE
We are looking for a Marketing Executive to support and execute SOA's marketing strategy across all channels and business lines. This is a hands-on role for someone who is equally comfortable writing a LinkedIn post, briefing a designer, analysing a campaign's performance, and contributing to a lead generation strategy.
You will work closely with the Marketing Director and collaborate across departments — Market Expansion, Sourcing, Corporate Services, M&A, and Digital Solutions — to ensure SOA's expertise is communicated clearly and consistently to the right audiences.
This role covers both SOA's own brand and marketing support for client projects where relevant.
MAIN RESPONSIBILITIES
Brand & Collateral
- Ensure brand consistency across all materials — digital and print
- Brief and coordinate with designers to produce marketing assets: brochures, one-pagers, presentations, event materials, and social visuals
- Maintain and update SOA's core materials including the company profile, service brochures, and proposal templates
- Support localisation of content for different markets and audiences where needed
Content & Thought Leadership
- Write and edit content across formats — articles, case studies, LinkedIn posts, newsletters, email campaigns, brochures, and pitch decks
- Develop content that reflects SOA's expertise across market entry, supply chain, corporate services, M&A, and digital solutions
- Maintain a monthly editorial calendar aligned with business priorities and market trends
- Conduct interviews with internal experts to extract insights and turn them into publishable content
Digital Marketing & Social Media
- Manage SOA's LinkedIn company page and support executive personal branding for senior leadership
- Plan and publish content consistently across social platforms
- Monitor engagement, track performance, and adjust content strategy accordingly
- Support email marketing campaigns via Mailchimp — including list management, segmentation, campaign creation, and performance reporting
Lead Generation & Campaign Management
- Support inbound lead generation through content marketing and SEO
- Assist in planning and executing paid campaigns on LinkedIn, Meta, and Google
- Work with the team to develop lead magnets, landing pages, and nurture sequences that convert prospects into qualified leads
- Track and report on campaign performance, providing actionable recommendations
Events & Business Development Support
- Support preparation for trade shows, webinars, networking events, and client-facing presentations
- Coordinate event logistics, invitations, promotional materials, and post-event follow-up
- Work with the business development team to align marketing activity with pipeline priorities
Analytics & Reporting
- Track and report on key marketing metrics across channels — website traffic, social media performance, email open rates, campaign ROI
- Provide monthly performance summaries with clear insights and recommendations
- Use data to continuously improve content relevance, channel strategy, and audience targeting
Requirements
- Strong visual design skills
- Strong communication and negotiation skills, with the ability to build relationships with clients and internal teams.
- Self-motivated with a results-driven approach
- Aptitude in delivering attractive presentations
- Growth mindset – willing to take on challenges and grow with the company.
- Fluency in English (written and oral) is required. French is a big plus.
Benefits
- We champion your growth, offering pathways to advance your career and celebrating your milestones along the way.
- Our benefits package is designed to support your well-being, ensuring you feel valued and part of a team that's always moving forward.
- Our consultancy transcends boundaries, tailored to meet the unique needs of each client, ensuring that your work is always fresh and impactful.
- With us, every day is a new chapter of discovery. Our agile approach to business means you'll enjoy a rich variety of missions, constantly expanding your horizons.
- We are a multicultural company located in Thao Dien, offering breathtaking views of Landmark 81 that inspire creativity and innovation.
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