Marketing Executive

Hồ Chí Minh
active

About Source Of Asia

Way beyond a simple consulting firm, Source of Asia is an international business accelerator. In simple words, we enable our customers to explore, operate and grow business in Vietnam, across ASEAN, and further afield. We thrive on challenges, permanently motivated to learn and grow along the way. We believe success lies in the human relationships we build. This dynamic environment is the ideal gateway for talents, who believe, like we do, in sustainable growth. Our fast-growing company is permanently looking for new talents, apply today!

Main Responsibilities

THE ROLE

We are looking for a Marketing Executive to support and execute SOA's marketing strategy across all channels and business lines. This is a hands-on role for someone who is equally comfortable writing a LinkedIn post, briefing a designer, analysing a campaign's performance, and contributing to a lead generation strategy.

 

You will work closely with the Marketing Director and collaborate across departments — Market Expansion, Sourcing, Corporate Services, M&A, and Digital Solutions — to ensure SOA's expertise is communicated clearly and consistently to the right audiences.

This role covers both SOA's own brand and marketing support for client projects where relevant.


MAIN RESPONSIBILITIES

Brand & Collateral

  • Ensure brand consistency across all materials — digital and print
  • Brief and coordinate with designers to produce marketing assets: brochures, one-pagers, presentations, event materials, and social visuals
  • Maintain and update SOA's core materials including the company profile, service brochures, and proposal templates
  • Support localisation of content for different markets and audiences where needed

Content & Thought Leadership

  • Write and edit content across formats — articles, case studies, LinkedIn posts, newsletters, email campaigns, brochures, and pitch decks
  • Develop content that reflects SOA's expertise across market entry, supply chain, corporate services, M&A, and digital solutions
  • Maintain a monthly editorial calendar aligned with business priorities and market trends
  • Conduct interviews with internal experts to extract insights and turn them into publishable content

Digital Marketing & Social Media

  • Manage SOA's LinkedIn company page and support executive personal branding for senior leadership
  • Plan and publish content consistently across social platforms
  • Monitor engagement, track performance, and adjust content strategy accordingly
  • Support email marketing campaigns via Mailchimp — including list management, segmentation, campaign creation, and performance reporting

Lead Generation & Campaign Management

  • Support inbound lead generation through content marketing and SEO
  • Assist in planning and executing paid campaigns on LinkedIn, Meta, and Google
  • Work with the team to develop lead magnets, landing pages, and nurture sequences that convert prospects into qualified leads
  • Track and report on campaign performance, providing actionable recommendations 

Events & Business Development Support

  • Support preparation for trade shows, webinars, networking events, and client-facing presentations
  • Coordinate event logistics, invitations, promotional materials, and post-event follow-up
  • Work with the business development team to align marketing activity with pipeline priorities

Analytics & Reporting

  • Track and report on key marketing metrics across channels — website traffic, social media performance, email open rates, campaign ROI
  • Provide monthly performance summaries with clear insights and recommendations
  • Use data to continuously improve content relevance, channel strategy, and audience targeting


Requirements

  • Strong visual design skills
  • Strong communication and negotiation skills, with the ability to build relationships with clients and internal teams.
  • Self-motivated with a results-driven approach
  •  Aptitude in delivering attractive presentations
  • Growth mindset – willing to take on challenges and grow with the company.
  • Fluency in English (written and oral) is required. French is a big plus.



Benefits

  • We champion your growth, offering pathways to advance your career and celebrating your milestones along the way.
  • Our benefits package is designed to support your well-being, ensuring you feel valued and part of a team that's always moving forward.
  • Our consultancy transcends boundaries, tailored to meet the unique needs of each client, ensuring that your work is always fresh and impactful.
  • With us, every day is a new chapter of discovery. Our agile approach to business means you'll enjoy a rich variety of missions, constantly expanding your horizons.
  • We are a multicultural company located in Thao Dien, offering breathtaking views of Landmark 81 that inspire creativity and innovation.


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[email protected]
Human Resource Intern