Sales Representation & Partnerships Executive

CONTEXT

Source of Asia supports international companies entering and growing in Vietnam and ASEAN, as well as Vietnamese companies expanding into overseas markets. We combine market intelligence, go-to-market strategy and hands-on commercial representation to turn market opportunities into business results.

In this role, you will represent assigned clients in their target markets, activate sales plans, develop buyer and distributor relationships, and build effective commercial partnerships. You will work with SOA project management, strategy and marketing teams to create market traction and support sustainable growth.

Department : Market Expansion

Reports to : Market Expansion Director

Works closely with : Assigned Project Manager, Market Approach & GTM Strategist, Business Development, Marketing & Digital, and relevant SOA Business Units

Location : Ho Chi Minh City, with domestic and regional business travel as required

OBJECTIVES

• Generate qualified commercial opportunities and measurable market traction for assigned client mandates.
• Develop effective distribution channels, commercial partnerships and market coverage.
• Support sustainable client growth through proactive, disciplined and resource-efficient sales execution.
• Strengthen SOA’s commercial capabilities through field intelligence and reusable partner networks.

MAIN RESPONSIBILITIES

Sales Representation & Market Activation

• Execute agreed GTM strategies and sales plans; identify, approach and qualify relevant buyers, importers, distributors and prospects.
• Deliver direct outreach, product presentations, B2B meetings and systematic commercial follow-up; support discussions and negotiations within the project scope.
• Represent clients at relevant trade shows, business missions and industry events; reactivate suitable contacts in client and SOA databases.

Distribution & Partnership Development

• Identify and evaluate distributors, agents and channel partners based on market reach, customer portfolio, capabilities and product fit.
• Support partner engagement, introductions, onboarding and activation; maintain relationships with associations and industry stakeholders.
• Track partner progress and recommend actions that improve channel performance and market coverage.

External Commercial Network

• Identify and develop an appropriate network of freelancers, independent business developers and referral partners across target markets.
• Coordinate external contributors within the scope and commercial terms authorized for each client project; monitor their activity and output.
• Share verified partner contacts and market knowledge with the wider ME team for future mandates.

GTM, Marketing & Cross-BU Collaboration

• Work with the GTM Strategist to translate target segments and positioning into prospect lists, outreach priorities and practical sales actions.
• Provide field feedback on product-market fit, pricing, buyer requirements, competition and channel barriers; propose adjustments when traction is weak.
• Coordinate with Marketing & Digital on sales materials, campaigns and activation initiatives; flag client needs that may create cross-BU opportunities.

Pipeline, Client Coordination & Performance

• Maintain an accurate CRM pipeline, including qualification, contact history, next actions, deal progression and partner status.
• Align project priorities and client communications with the assigned Project Manager; provide timely activity reports and evidence-based recommendations.
• Prioritize activities against commercial potential and available resources; monitor assigned execution costs and escalate risks promptly.

• Relevant experience in B2B sales, commercial representation, market entry, trade promotion, partnership development or distributor search.
• Experience supporting overseas companies entering Vietnam and/or Vietnamese companies expanding internationally is an advantage.
• Strong prospecting, qualification, pitching, negotiation and relationship-management skills; understanding of local distribution channels.
• Ability to assess distributors, manage external commercial contributors and translate field feedback into action.
• Structured CRM use, commercial reporting, follow-up discipline, ownership and accountability; proactive and comfortable with fieldwork.
• Excellent business English and Vietnamese; French is a plus. Regional market or industry networks are an advantage.

KEY PERFORMANCE INDICATORS

• Quality of qualified opportunities, target-relevant B2B meetings and agreed prospecting activities.
• Progression of assigned opportunities and attributable commercial outcomes, measured against the agreed client mandate.
• Quality, activation and productivity of distributors, channel partners and external contributors.
• Timely CRM updates, follow-up completion, reporting quality and actionable field intelligence.
• Efficient use of assigned project resources and timely corrective actions when sales approaches underperform.

KPI targets will reflect each mandate’s product readiness, market, duration, budget and assigned responsibilities. Commercial results will be assessed with the employee’s documented contribution and relevant external dependencies in view.

• We champion your growth, offering pathways to advance your career and celebrating your milestones along the way.
• Our benefits package is designed to support your well-being, ensuring you feel valued and part of a team that's always moving forward.
• Our consultancy transcends boundaries, tailored to meet the unique needs of each client, ensuring that your work is always fresh and impactful.
• With us, every day is a new chapter of discovery. Our agile approach to business means you'll enjoy a rich variety of missions, constantly expanding your horizons.
• We are a multicultural company located in Thao Dien, offering breathtaking views of Landmark 81 that inspire creativity and innovation.